Design ethos

Expanding living space


Our approach focuses on an inventive use of space, creating homes that are designed for modern living.

We work with award-winning architects that make use of an interesting and robust palette of materials.

Smart design ensures every inch is carefully planned and no space is wasted.

Key points


Efficient design

We optimise space, returning real value to our city makers.

Buildings with character

Our buildings respond to the local context, each building is unique in its own way. A true reflection of its surroundings and the designer’s hand.

Innovative

We use the best modern methods of construction and off-site building constructions to deliver good quality homes, quickly and efficiently to meet demand.

We’re always looking for innovative materials to champion, and welcome the challenge of getting to grips with a new system or technology to deliver homes for city makers in urban areas.

Sustainable

Thermally efficient, maximising daylight, minimising maintenance costs (and service charges), encouraging recycling, car free – encouraging cycling in the city.

Community focused

Communal amenity spaces encourage a sense of community within our developments. Our eligibility criteria – ensuring the first time buyer either lives or works in the borough we build in, encourages the local community surrounding our developments to flourish.

We unlock opportunities for city makers to live close to their place of work, and give people who have grown up in London the opportunity to own their own home close to their families and friends.

We welcome new ideas


City makers

We use good ideas to provide more and better homes for London’s city makers.

Our compact, discounted one bedroom Pocket home was a new, innovative idea for London’s first time buyers at the beginning of this millennium that we fought hard to achieve for our city makers.

We’re always looking for new ways of improving our compact Pocket home, which forms the heart of our business.

Modular

Our Pocket compact one bedroom home is a standardised design that is ideal for modular construction, and we have now delivered several successful modular schemes across London.

Using this system makes our overall programme 40% shorter, and reduces on-site waste by up to 75%, making it less disruptive for local residents, and helping more first time buyers move into their homes quicker.

Two bedroom two person

Some first time buyers – sharers, single parents, young couples – want or need two bedrooms of equal size.

We realised that space standards meant that two bedroom apartments were too large and expensive for many city makers, often with one room larger or smaller than the other so we designed a compact two bedroom home.

Read about our two bedroom innovation.

Pocket Edition

Our developments always achieve a high number of affordable Pocket homes. However occasionally, due to local needs or local authority requirements we provide a small number of open market homes.