Press Release: 08 July 2022
Council lays first brick in England’s largest first time buyer-only housing scheme
The new Deputy Leader of Waltham Forest, Ahsan Khan, lay the ceremonial brick at affordable housing developer Pocket Living’sOsier Way scheme in Leyton. Joined by Leyton Ward Councillor Rhiannon Elgin and Pocket’s Chief Commercial Officer Nick Cuff, the ceremony marked an important milestone for the area and prospective first-time buyers residing and working in the borough. Once Osier Way completes, the London Borough of Waltham Forest will have delivered the highest number of Pocket homes, compared to any other borough across London. Totalling 331 homes, this reiterates the council’s ambitions and commitment to delivering housing for the next generation of homeowners.
With themedian age of residents within the borough standing at 35 years, (compared to 401 across England), the need for entry level homes has never been greater.
Osier Way represents one of Pocket’s most ambitious projects in its 17-year history, as well as being England’s largest scheme dedicated only to first-time buyers. Scheduled for completion in summer 2023, the development will provide 196 new homes, including 148 one-bedroom, 41 two-bedroom and 7 three-bedroom Pocket homes; all of which will be exclusively available at a 20% discount to market value for first-time buyers who live or work within Waltham Forest.
Located just a short walk from Leyton station, the car-free scheme, consisting of five blocks ranging from six to 13 storeys, will also include 900 square metres of light industrial space and a further 50 square metres of café space.
To date, Pocket has delivered one scheme in Waltham Forest and has over 2,000eligible first-time buyers who live or work in Waltham Forest interested in buying a Pocket home at Osier Way.
Shortlisted for three design awards, Pocket’s Gainsford Road development highlighted the success of the Pocket model in Waltham Forest. Another 90-home scheme is also in construction at Forest Road in Walthamstow, which forms part of Pocket’s ambitious targets to deliver 550 homes across London in the next 18 months.
Cllr Ahsan Khan, Deputy Leader of the London Borough of Waltham Forest, comments: “The Council is committed to doing whatever it can to help people in Waltham Forest onto the property ladder.
“The scale of Pocket Living’s ambition for the Osier Way scheme speaks to both to their ingenuity and the need for well designed, affordable homes for first-time buyers in the borough.”
Nick Cuff, Chief Commercial Officer at Pocket Living, adds: “As the cost of living continues to rise it has never been more difficult to own a home in London and so it is vital that we continue to deliver innovative housing solutions to unlock homeownership for the next generation of Londoners. As such, we are proud to be continuing our partnership with the London Borough of Waltham Forest to bring forward highly sought-after homes that will truly help local people onto the housing ladder.”
1 UK population median age 2020 | Statista
For more information, please contact:
Giles Barrie/Matthew Richards/Emily Smart/Andrew Johnson
About Pocket Living:
Pocket Living is an innovative housing developer, delivering well-designed, homes for Londoners. Since being established in 2005, Pocket has delivered over 1,000 homes across a range of tenures. Pocket currently has over 1,500 homes in its planning and construction pipeline.
For more information on Pocket, please visit our website or YouTube channel: