Pocket Regen, is our submission for the NLA’s recent competition, ‘New Ideas for Housing London’. Pocket Regen is a new way of managing estate regeneration. By engaging openly with estate communities, and offering real reasons to welcome regeneration, we can provide additional 100% affordable housing for the very people that make this city great.
Like marriage, the secret to a successful first time home purchase is compromise.
In what has become a supply-starved London housing market effected by rapidly rising prices, Pocket have built their model around the one facet that first time buyers are not willing to compromise on – location.
The London-based developer prioritises location over size allowing it to deliver first-time buyer homes in good commuting locations at a minimum of 20% below the open market rate capped at the current top price of £260,000.
“Pocket brings a rational approach together with the sort of design flair that makes spaces feel generous and desirable. As the current crisis forces new thinking, Pocket’s initiatives provide a positive example to other housing providers when new ideas are thin on the ground.” Peter Murray, New London Architecture
There is a huge need for affordable housing in London. The young, hardworking Londoners who make our city tick cannot live near where they work. City makers are keen to save up and get on the housing ladder but costs and prices are just rising year on year and wages aren’t keeping pace. But Pocket has a great solution: our homes are close to transport links, sold with at least a 20% discount to market and are 100% owner-owned.
Our newest development Western Road UB2 (pictured above) is launching for sale this month and consists of 36 one bedroom Pocket homes in Southall, in the borough of Ealing. With their hefty discount, cleverly designed interiors and generous communal gardens they are going to sell fast… so we are out and about this autumn spreading the word and making sure as many city makers as possible have the opportunity to buy these Pocket homes. We’re launching more schemes across London later in the year and into 2016, so even if Ealing isn’t your area, come and say hello!