A blog by Hugo Owen, Marketing and Communications Executive
Have you ever wanted to understand what theories go into making a great place?
Most of us look at buildings and instinctively understand whether or not we like them. But when asked exactly what it is about the place that we like, it is sometimes harder to explain.
At Pocket Living, our design team has many years of experience in understanding exactly what it is that helps elevate our built environments. In this blog, I will outline a few simple design features that we tend to make great places.
Dating back to the Domesday Book, Croydon has evolved into one of London’s most interesting boroughs, filled with markets, art and people from all walks of life. We’re more than ready to start adding to the mix with the launch of Addiscombe Grove CR0, our upcoming scheme in the heart of buzzing East Croydon.
Our favourite things to do in Croydon will undoubtedly resonate with the scheme’s future residents, who will all be city makers local to the area. With that in mind and in anticipation of Addiscombe Grove CR0’s launch this spring, we’re highlighting some of the coolest things to do nearby that really should not be missed.
At Pocket we love London. We love it’s vibrancy. That’s why it’s so disappointing to see report after report warning the capital that, the people that make it such an exciting place to live, want to leave.
“Londoners are almost unanimous in their belief that London ranks worse than elsewhere on both the affordability and the availability of housing. For the average London resident, housing affordability and housing availability are the indicators on which London performs worst.”
This is a direct quote from the Vibrant Capital report by Grant Thornton.
The urban commentator and Harvard lecturer Ed Glaeser has commented that the continued success of cities relies on a simple equation, that the cultural and commercial richness of the city must benefit inhabitants more than the downside of living in close proximity and sharing so much with others. The Grant Thornton report shows that amongst all groups researched, valued the cultural and leisure benefits of living in London alongside it’s diversity and benefits to pay and career. For too many however, these benefits are outweighed by the challenges of finding affordable and secure housing that meets their needs.
As a city, we have to move faster to help these largely young aspiring Londoners resolve their housing issues. At Pocket, we hear the stories from this audience constantly. They have been frustrated by the housing situation that they find themselves in and can’t see any way out of it. The cost of living swallows up their incomes so significantly that the prospect of ever owning a home is a distant dream. Furthermore, these costs deny them access to so much of the culture and fun that the city should provide. The equation that Ed Glaeser talks of, no longer makes sense and for a highly mobile workforce, who have never seen their career as a single “job for life”, leaving the Capital is increasingly the only answer.
Pocket Living was delighted to receive planning permission from Haringey council last week, for our most ambitious scheme to date, West Green Place N17.
This allows us to deliver 98 Pocket homes, which will be available to local first time buyers at a 20% discount, establishing another strong community of owner occupiers. West Green Place will also include with a new community centre for the benefit of the whole local community .
Become a homeowner in the area where you grew up – Pocket makes it happen!
The idea of buying a home where you grew up seems a bit of a pipe-dream – pie in the sky even! And so it may be for many Londoners, but Pocket is trying hard to make it possible for as many city makers as possible to own a home in their local area.
We are very proud to introduce Thomas Golden. You may have already spotted him in the Metro this morning, his is one of the buyers of Pocket’s compact homes in Oak Grove NW2.