Don't break up with London just yet

Turns out, you can afford to stay. Buy your first home at a 20% discount

Thought about moving back in with your parents?
Resigned yourself to renting forever?
Maybe even leaving London altogether?

We see you. And we’re here to tell you: It is possible to buy your first home. In London. And own 100% of it.

So yes, you could leave. Or you could buy a Pocket home.

You thought it was impossible

Over 1,500 Londoners have found a way in through Pocket. In the very neighbourhoods they thought were out of reach.

Join them

Buy where your life already is

London works for you. You just need a way to stay. What if we told you it’s your turn to own a place that’s truly yours? You can paint the walls. Host your people. Adopt a cat. And your neighbours? They’re other first time buyers building their lives in the city, just like you.

There is no catch

100% ownership at a 20% discount. This is how we do it.

We work with local councils

So we can build on underused land in high-demand neighbourhoods

We sell to first time buyers

So prices stay within reach for people on middle incomes

We design for efficiency

To maximise every inch of our buildings and flats

There is no catch

100% ownership at a 20% discount. This is how we do it.

We work with local councils

So we can build on underused land in high-demand neighbourhoods

We sell to first time buyers

So prices stay within reach for people on middle incomes

We design for efficiency

To maximise every inch of our buildings and flats

Is Pocket for you?

You might qualify if you:

Live or work in a London borough
Don’t already own a property
Earn under £90,000

If that sounds like you, let’s get started.

See if you’re eligible

We’re with you 100%

We’ve spent 20 years getting people like you onto the ladder without bidding wars, shared ownership confusion or second-guessing.

Our team knows how much this means to you, so we’ll guide you through the process with care. You’ll also get access to a personal dashboard where you can: